Last Valentine’s Day, Goldman Sachs alum Brendan Alper, 30, launched his new dating app, Hater, which matches people based on what they hate rather than what they love. Users can swipe on thousands of topics, from Kim Jong-un to ketchup on hot dogs. The app’s algorithms recommend the most compatible matches. On a segment of ABC’s hit business pitch show Shark Tank that aired November 26, Alper struck a deal with Mark Cuban. The billionaire Dallas Mavericks owner pledged to invest $200,000 in exchange for a 10% stake in the company, valuing Hater at $2 million. Just before the show taped, Alper had raised $500,000 from a venture firm called Sweet Capital, which bought a 12.5% stake, valuing the company at twice as much. Based in London and Stockholm, Sweet Capital is run by the founders of the company behind the hit mobile game Candy Crush.
Brendan Alper: I graduated from Brown and went straight to Goldman Sachs but I quickly realized it wasn’t the life I wanted, being a cog in the machine. Six years in, I worked up the guts to quit and decided to become a comedy writer.
Alper: Very early on, one of the ideas I had for a comedy sketch was based on Hater, a dating app that matched people based on what they hated. The more I told people about it, the more they said, I would totally download that if it were a real app.
We’d go to brands like Starbucks and we could tell them that 18-year-olds in the Northeast region who love Starbucks also love coconut milk and they also love a particular kind of music
Alper: I used my savings and cashed in my 401(k).Read More »Inside Dating App Hater’s Shark Tank Deal With Mark Cuban